SEO Search Engine Optimization - Essential for Web Site Success

SEO is the most essential part of a successful web site. Your business has to be competitive in the highly competitive internet marketplace. Organic SEO is the way to achieve results. It is a known fact, when someone is doing an internet search, and your web site does not show up on the first page, chances are you will never be found. People have to be able to find you web site in the major search engines. If the proper code is not placed in your pages, and the only way a person will ever find you is your direct web address. If the code is not in your website you have wasted every penny of the investment in your web site. You can have the most beautiful web site, but if it cannot be found in the major search engines, such as Google, Bing, Yahoo you will never have a return on your investment. It has been our experience over the last few years after receiving many calls from people that have paid hefty prices,  there are many companies that are exploiting the clients lack of knowledge. We look at these simple sites client's have paid huge prices for and they do not have the first keyword or even a description.  They do not understand why they are not receiving any calls. Unfortunately for these clients they did not understand and had no knowledge of one of the most important elements of a successful web site, the SEO.

Sick of paying for expensive, temporary and ineffective PPC Pay Per Click Campaigns?

Are you sick of paying for expensive PPC Pay Per Click Google Adwords campaigns? Google AdWords are expensive, and many times not necessary. We have had many clients come to i4Dezin with huge budgets being spent on the bad advice of a “scare tactic” salesman. Be an informed consumer, and do your homework.  I4Dezin is an organic SEO specialist, we have been doing organic SEO for over 12 years, and have a clear understanding of what works.  5 to 10 years ago, all the rage was incoming links. The more the better was the thinking. Which now with Google’s algorithm changes; Penguin and Panda, can literally destroy your businesses domain name and cost tens of thousands of dollars to clean up, if even possible. We have seen clients with thousands, and thousands of incoming, junk links from Link farms because they bought into the fear sales approach. At that point, the only alternative is to change the domain name and start from scratch, which for most businesses is not an option. Over the years of our business, we have not only witnessed these unscrupulous sales tactics ourselves, but have seen them being used on many an uneducated client. We have had phone calls ourselves with a salesman on the phone saying they cannot find us in the search results. The fact was our name was on a call list, and they did not realize we were sitting in #1 for key phrases targeted, they never looked before calling. When advised of this, the unscrupulous sales person would usually hang up. Fear sells, educate yourselves.

Help, I have a web site no one can find!

If you have a web site that is not performing, you can right click on the outside of the page and View the Source. The Title, Keywords and Description should have descriptive and keyword rich content. There are many other imperative aspects of SEO that all have to be done in concert to get your web site out there, but you will know you have problems if you see no information, or very little content in these tags.

Educate yourself before making an investment on a web site

If it is essential for your business to be competitive on the internet, do some research, be educated when you contact a web designer. Ask questions. Right click on the page; make sure you are getting what you pay for. Look at their portfolios; do their clients come up in the areas they service, for the services they perform? Right click on their clients web sites; is there keyword rich titles, keywords and descriptions? If so, great, you have found a designer doing their job. However if you see;

<meta name="keywords" content="" />
<meta name="description" content="" />

The above was actually found in a web site a client had paid thousands of dollars for.